Inspire with Fitness
InWiFit unites fitness enthusiasts worldwide in a single comprehensive platform. Based in Aalborg, Denmark, this innovative social platform connects athletes, trainers, and enthusiasts, eliminating the need to switch between multiple apps by bringing all fitness-related activities into one seamless experience.
Project Overview
Challenge
Users were spending excessive time switching between various fitness apps and websites, creating a fragmented experience. The challenge was to unite all fitness-related activities - from social networking to professional services and product discovery - into a single, cohesive platform.
Result
Successfully launched a unified fitness ecosystem that streamlines user experience across web and mobile platforms. The platform effectively connects users with similar interests while providing valuable features like trainer recommendations, diet plans, competition tracking, and customized product offerings - all contributing to a thriving fitness community.
Working with uxpipeline (formerly CROSSMEDIA DESIGN) brought my vision for InWiFit to life. Their deep understanding of technology helped create a platform that truly connects our community.
Solution
We developed a comprehensive platform that combines social networking, professional services, and e-commerce. The solution features intelligent matching for trainers and dieticians, customized news feeds, competition tracking, and a robust product recommendation system - all integrated into one user-friendly interface.
Brand Identity
The brand identity was crafted to reflect the energy and dynamism of fitness enthusiasts. The custom brushed typeface emphasizes the raw, authentic aspect of sports, while the modern icon serves as a perfect app symbol.
Platform Interface
A comprehensive look at InWiFit's platform interfaces, from the core social features to marketing and instructor profiles.
Social Feed & Profile
Cross-platform profile interface showcasing the seamless experience between web and mobile. Users can manage their athletic profile, share new posts to their feed, and track their fitness journey with an intuitive, consistent interface.
Marketing Website
The main landing page highlights key platform features, showcases real user success stories, and demonstrates how InWiFit brings value to athletes, trainers, and fitness enthusiasts through an engaging, modern design.
Instructor Profiles
Dedicated profiles for fitness professionals featuring their expertise, certifications, and training history. Athletes can explore instructor achievements and specialties before choosing their perfect training match.
Business Platform
A versatile platform serving athletes, trainers, dieticians, and businesses, bringing together all aspects of the fitness journey into one comprehensive solution.
The platform offers specialized features for different user types - from personalized training programs to product recommendations and competition tracking.
Professional Services
Connect with verified personal trainers and dieticians through a robust recommendation system. Users can explore professional profiles, read reviews, and make informed decisions about their fitness journey.
- Trainer and dietician recommendations
- Verified professional profiles
- Custom workout programs
- Personalized diet plans
Campaign Management
Comprehensive campaign tracking and invoicing system for businesses promoting their fitness products and services to targeted audiences.
- Campaign performance metrics
- Automated invoicing system
- Audience targeting tools
- ROI tracking dashboard
Subscription Plans
Flexible subscription options for both fitness enthusiasts and professionals, with seamless in-platform payment processing and plan management.
- Tiered membership options
- Professional subscriptions
- Integrated payment system
- Automatic plan renewal
Mobile Application
Native mobile apps for iOS and Android that provide a seamless social fitness experience. From secure authentication to engaging content feeds, every screen is optimized for mobile interaction.
Authentication
Streamlined login experience with social media integration and enhanced security. Multiple sign-in options ensure frictionless access while protecting user data.
Public Profile
Personalized profile pages showcasing fitness achievements, workout history, and social connections. Users can easily manage their content and engagement from mobile.
Social Feed
Dynamic content feed featuring workout posts, fitness tips, and community interactions. Users can like, comment, and share inspiring fitness moments on the go.
Design System
A comprehensive design system ensures consistency across all platforms while maintaining platform-specific best practices.
Component Library
Our modular component library forms the foundation of InWiFit's consistent user experience across all platforms.
Cross-Platform Components
Shared components that maintain native feel on each platform
Accessibility First
WCAG 2.1 compliant components with full keyboard navigation
Performance Optimized
Lightweight, efficient components with minimal bundle size
Theme Support
Flexible theming system with dark mode support
Design Guidelines
Comprehensive documentation and guidelines ensure consistent implementation across teams.
Brand Guidelines
Detailed specifications for colors, typography, and spacing
Usage Patterns
Best practices and common patterns for each component
Animation Library
Standardized motion design patterns and transitions
Asset Management
Centralized system for icons, illustrations, and media
Tech Stack
Our technology choices reflect our commitment to building scalable, maintainable, and high-performance solutions that drive business value.
Laravel
PHP framework
PostgreSQL
Primary database for data relationships
Stripe
Payment processing and subscriptions
Pusher
Real-time notifications and updates
Swift
Native iOS app development
Kotlin
Native Android development
Tailwind CSS
Utility-first styling framework
New Relic
Application performance monitoring
AWS
Cloud hosting and services
GitLab CI/CD
Automated deployment pipelines
Docker
Containerized environments
Terraform
Infrastructure as code
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