Improve your website UX by using trending illustrations

Overview

Illustrations on a website are a must-have if you want to increase user engagement. Using illustrations in your app or website can make it recognizable and engaging, leading to lower bounce rates and longer session times.

What is an Illustration?

An illustration is a versatile means of expressing a message. In web design, illustrations help to:

• Provide visual representation of complex ideas
• Make content more clear and accessible
• Add attractive aesthetic elements
• Create memorable brand experiences

Illustrations as Functional UI Elements

In the context of UI design, illustrations are drawings, sketches, graphic designs, or printed works of art. They should be functional elements of the user interface — each illustration should have a specific purpose.

Why Choose Illustrations Over Stock Photos?

A study by Nielsen Norman Group showed that people tend to ignore stock photos on websites and focus on content that's relevant to their needs. Here's why illustrations often work better:

1. They easily interact with users
2. They convey brand image and friendly attitude
3. They create better connections with diverse audiences
4. They help brands stand out among competitors

Even a single well-placed illustration can make the user's experience more enjoyable. The key is using them properly.

Strategic Use of Illustrations

Visual Appeal

While many companies use stock photos, illustrations can:

• Create instant visual appeal
• Add unique graphic elements
• Differentiate your site
• Reinforce brand identity

Branding

Trending illustrations can convey your brand's essence by:

• Telling visual brand stories
• Aligning with brand colors and fonts
• Creating consistent visual language
• Enhancing content presentation

Storytelling

Every company has a story to share. Illustrations help by:

• Creating engaging storyboards
• Explaining complex concepts simply
• Making information memorable
• Guiding users through processes

Website Decoration

Decorative illustrations can:

• Beautify design elements
• Improve readability
• Create visual harmony
• Add personality to layouts

Mascots

One of the most effective ways to use illustrations is through mascots:

• Personify brand identity
• Create memorable characters
• Build emotional connections
• Maintain consistency across platforms

Best Practices for Website Illustrations

1. Make Them Meaningful

• Every illustration should serve a clear purpose
• Avoid purely decorative elements
• Support content and user goals
• Enhance user understanding

2. Keep Them Recognizable

• Use familiar visual patterns
• Maintain consistency across pages
• Create memorable visual elements
• Build on existing mental models

3. Ensure They're Attractive

• Use trending colors and techniques
• Maximize visual appeal
• Create engaging experiences
• Encourage longer site visits

4. Improve Usability

• Help users understand actions
• Communicate faster than text
• Simplify complex messages
• Guide user navigation

5. Maintain Balance

• Don't overload screens
• Plan illustration placement
• Consider white space
• Create visual hierarchy

6. Enhance Content

• Support written content
• Add visual interest
• Break up text blocks
• Highlight key messages

Implementation Tips

1. Align illustrations with your brand theme
2. Use consistent style across all illustrations
3. Ensure illustrations are responsive
4. Optimize file sizes for performance
5. Consider cultural context
6. Test illustrations with users
7. Update illustrations to stay current

Conclusion

Each illustration you create for your website should depict the essence of your business. Choose the proper illustration style and start surprising your website users. Remember that illustrations are inevitable elements of web design, but they shouldn't overshadow the design itself.

Need help creating trending illustrations for your website? Our team at BrainDead Agency specializes in creating engaging, purposeful illustrations that enhance user experience and strengthen brand identity. Contact us to discuss your illustration needs or send your sketches - we'd love to help bring your vision to life!